Basement Remodeling SEO & Google Ads Case Study


9 min read

“I went from not having my phone ring for almost a year and a half to my phone rings every day now every day. I’m getting calls every single day”

See how Atlanta Basement Design transformed their Basement Remodeling business with our SEO & Google Ads strategy. 

Vertical: Construction / Home Improvement

Services: SEO strategy, technical SEO, content development, link building, Google Ads setup and Google Ads management.

Results in a Nutshell:

  • Lead Generation: Consistent daily inquiries, leading to a substantial increase in business.
  • Organic Traffic Boost: Significant increase in organic traffic.
  • Increase in Keyword Rankings: Achieved first-page rankings for multiple high-impact keywords.

Online Marketing Campaign Project Beginnings

When we started our SEO and PPC ad management work for Atlanta Basement Design, the website struggled with poor keyword rankings. The client had no inquiries or phone calls for over a year.

The Challenge

  • Judith had been using GoDaddy’s SEO services, which resulted in a drop from the first page of Google to no calls or inquiries from August 2022 to January 2024.
  • The website needed technical updates, proper SEO optimization, engaging content and link building to attract new clients.
  • The client wanted to keep the existing website, so we needed to work within the confines of its design.

The Goal

  • Restore and improve the website’s visibility on Google.
  • Increase organic traffic.
  • Generate consistent inquiries.

Strategy in a Nutshell

  • Perform a comprehensive SEO audit to identify technical and content issues.
  • Develop a targeted SEO strategy and content strategy focusing on high-impact keywords.
  • Implement technical SEO fixes and optimize on-page content.
  • Build high-quality backlinks and establish a link-building strategy.
  • Launch and manage Google Ads campaigns to complement organic efforts.

A Closer Look at the Online Marketing Strategy

Step #1: SEO Audit and Keyword Research

  • Identified high-potential keywords relevant to basement finishing services in Atlanta.
  • Assessed website for technical issues and areas for improvement.

Step #2: Technical SEO Implementation

  • Fixed technical issues such as broken links, slow page loading times, and mobile responsiveness.
  • Updated website structure to improve user experience and search engine crawlability.

Step #3: Content Strategy & On-page Optimization

  • Optimized existing pages.
  • Created content strategy
  • Crafted new, keyword-rich content on an ongoing basis to target identified high-potential keywords.

Step #4: Link Building

  • Developed a targeted link-building strategy to acquire high-quality backlinks from authoritative sites.
  • Secured backlinks from industry-relevant websites and directories.

Step #5: Google Ads Campaign

  • Launched a Google Ads campaign to drive immediate traffic while organic SEO efforts took effect.
  • Continuously monitored and optimized the PPC campaign for better performance and ROI.


Keyword Position Growth

  • First-Position Keywords: Achieved the 1st position for “basement design services Atlanta” and “basement design Atlanta”
  • Significant Position Improvements: For example, “basement contractors Atlanta” moved from 15th to 3rd position, a +12 position change.
  • Overall Improvement: Keywords like “basement finishing Atlanta” improved by +7 positions, “basement remodel Atlanta” by +8 positions, and “basement Atlanta” by +33 positions.

Organic Traffic Increase

  • The increased organic traffic contributes to the daily inquiries and phone calls.

More Inquiries

  • Judith reported a transformation from no calls for over a year to receiving daily inquiries, leading to increased business.
  • She also shared in an email that “I’m trying to get to where I’m doing five basements a month consistently and we’re definitely trending in that direction.”

Want to see similar results at your construction or home improvement company?

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